Brand Acts

What happens when a powerful consumer or cultural insight inspires action that earns media?

We call those moments Brand Acts.

We’re talking about big, brave, bold activations focused on making a statement and doing good for the world. Brand acts are authentic, driven by a strong insight and provide an opportunity for brands to make a statement. They often create permanent changes which are purposeful and meaningful – not to mention, good for your brand too.

In healthcare, brand acts are especially meaningful. They elevate causes and unite us behind them, creating empathy and awareness. They celebrate science and the people and companies that drive it forward. Brand acts earn media but, more importantly, they earn respect and build reputation.