Channeling the power of collective empathy – the Guinea Worm Disease story
Countdown to Zero
5000 visitors newly informed on disease eradication
Designed to bring visitors into the journey towards zero, this exhibition celebrated the personal, human stories of disease eradication, The emotional exhibition leveraged audio and visual storytelling, immersive VR technology, digital touch experiences, and interactive installations to contextualize the scale of GWD. Almost five thousand visitors attended, two thousand above target. Almost all of them (98%) said they found the exhibition to be very informative and 88% said they were more likely to donate or volunteer in the future.
Therapeutic Area: Infectious Diseases
Disease State: Dracunculiasis (Guinea Worm Disease)
Assignment: Immersive Exhibit
Audience: UAE nationals and tourists