Countdown to Zero

Client: Crown Prince Court

Channeling the power of collective empathy – the Guinea Worm Disease story

Countdown to Zero

5000 visitors newly informed on disease eradication

Designed to bring visitors into the journey towards zero, this exhibition celebrated the personal, human stories of disease eradication, The emotional exhibition leveraged audio and visual storytelling, immersive VR technology, digital touch experiences, and interactive installations to contextualize the scale of GWD. Almost five thousand visitors attended, two thousand above target. Almost all of them (98%) said they found the exhibition to be very informative and 88% said they were more likely to donate or volunteer in the future.

Therapeutic Area: Infectious Diseases

Disease State: Dracunculiasis (Guinea Worm Disease)

Assignment: Immersive Exhibit

Audience: UAE nationals and tourists​

Location: Dubai