Experience Content + Comms Services
Events aren’t just dates on a calendar and channels aren’t just audience touchpoints. They’re experience proof points. We believe that the experiences people share with brands are just one moment along a bigger journey – each with the opportunity to build connection, authentic relationships and brand loyalty. That means brand experiences need to live lives before, during, and after the big moment to drive the campaigns that move your brand and the relationships with the audiences that matter most to you forward.
Our integrated and fluid approach allows us to be storytellers across a wide variety of formats and channels and to create content that drives connection, ongoing engagement, and extraordinary campaigns. That’s why we’re obsessed with what we call experience content — content that enables, embodies, or extends a brand experience — making it possible to reach a much broader audience in richer ways. Experience content creates buzz, shifts perception and sparks conversation. Short and snack-able. Long and moving. Digital. Film. Illustration. Spoken word. Podcast. Broadcast. Video. Social and shareable. Or even curated for one critical audience.
Seeing the proof of a brand’s promise with every interaction doesn’t just build the brand, it builds consumer trust. From online to in store, it strengthens the relationships between the brand and the consumer. And whether it’s content for an experience, as an experience, or from an experience – the more integrated, the better the results.
