Cytiva

Brand vision film

Creating a brand vision film

Brand vision film

We told an inspirational story about three ordinary people living their lives to the fullest

In 2020, the new healthcare brand Cytiva (formerly GE Lifesciences) challenged us to create a film that would communicate to their employees, stakeholders and customers,  the brand’s new vision. A future where health and wellbeing are humankind’s most precious commodity.

When imagining the future, we picture a world where healthcare is invisible, so we told an inspirational story about three ordinary people living their lives to the fullest.

From an older woman engaging in a brisk morning swim, to a child getting ready for the day, and finally a soccer coach putting a group of kids through their paces.

Using emotionally resonant settings and eye-catching, high-end VFX, we demonstrated how invisible science flows through the body constantly regenerating their muscles, replenishing their energy and healing their ailments.

The film received positive feedback from over 7,000 Cytiva associates in over 40 countries.