Skin to Live In
Creating social buzz and patient awareness through an empathic kinetic sculpture
The client launched a new “Skin to Live In” disease awareness campaign to build trust and value among skin condition communities. We designed and developed an empathic, patient-centric street activation at the company’s headquarters. The activation consisted of a compelling kinetic sculpture that highlighted patient quotes and created a compelling photo-op. Exact results are confidential, but overall, this activation was a standout success. Many pictures were shared on social media platforms, resulting in a noticeable traffic increase on the campaign website and social media pages, and a robust donation to patient groups.
Therapeutic Area: Dermatology
Disease State: Chronic Skin Diseases
Assignment: Kinetic street installation and social campaign
Audience: Immunologists, dermatologists and patients
Location: Basel, Switzerland