IDEA World Booth Activation
Delivering expected nutrition in unexpected ways
Using our insight about motivation, and the idea that brands really DO have staying power, we created a communication platform designed to deliver ‘expected nutrition in unexpected ways’. Through a series of quick and easy recipe hacks we incorporated some of our client’s favorite brands in new, versatile ways. We translated these recipe hacks into a booth over four days at IDEA World, an inspiring and impactful fitness industry event. The booth, designed to resemble a pop-up natural food café, offered an array of snacks for sampling, and had onsite dietitians and nutritionists walking around to educate attendees about the unknown nutritional benefits the snacks had to offer. With 7.1K social impressions (compared to 1.5K in 2014) and more than 17,600 product samples distributed, the IDEA World booth was a standout success.
Product: Portfolio of healthy snacks
Assignment: 4-day Sampling Booth at IDEA World
Audience: Nutritionists, Personal trainers
Location: LA Convention Center, Los Angeles