Hybrid Launch Experience
Two weeks of in-person and on-camera content for a first of its kind launch
We were proud to design and deliver a full hybrid launch experience. We used a combination of in person district-level meetings and a fully produced broadcast delivered via a customized Jack ethos platform. The set, platform and content were all reflections of the brand’s red color and featured a most appropriate event theme – On the Heels of Pandemic: UNSTOPPABLE. Our team delivered two-weeks of in-person and on-camera content for a first of its kind launch – and had an all-virtual program ready if required. Commercial results of the launch are confidential, but our team is very proud to now be on our third program with this client team!
Therapeutic Area: Renal / Nephrology
Disease State: Chronic Kidney Disease (CKD)
Product or Drug Class: Mineralocorticoid receptor antagonist (MRA)
Assignment: Hybrid MRA launch event for CKD
Audience: Primary care sales force