HCP experience for Hereditary Angioedema

Client: Global Pharma Giant

Creating a symptom simulator to bring awareness to a rare disease

HCP experience for Hereditary Angioedema

A kiosk and virtual in-browser experience that highlighted the symptoms of the disease in an unforgettable way

HAE is a debilitating disease which due to its rarity and symptom variability, is often un- or misdiagnosed. The client wanted to drive awareness of HAE among healthcare providers to instill empathy and lead to deeper engagement and further learning of the disease. We built the HAE simulator, first as a kiosk experience for conferences which later turned into an in-browser experience for a virtual forum. Our kiosk experience was engineered to apply symptomatic swelling to the user’s own face, highlighting the symptoms of the disease in an unforgettable way. The experience mapped the users’ facial features from a selfie and manipulated the photo to reflect an HAE attack.

After the success of the kiosk, the client asked us to create an in-browser version of the experience for use at a virtual forum. We brought the experience into HTML leveraging displacement mapping and created additional interactive content including a quiz and symptom map. New technology, same successful impact! Experience metrics are confidential for these activations.

Therapeutic Area: Rare Diseases

Disease State: Hereditary Angioedema (HAE)

Assignment: Symptom simulator kiosk and virtual experience

Audience: HCPs