Ferring Pharmaceuticals at ASRM

Ferring Pharmaceuticals, a global leader in reproductive medicine and maternal health for more than 50 years, set out to create a meaningful presence at the 2023 American Society for Reproductive Medicine (ASRM) congress. The goal was to deliver an exhibit that was not only informative, but immersive and emotionally resonant for reproductive endocrinologists, fertility clinic teams, and healthcare professionals attending the event. Jack Morton brought this vision to life with a distinctive booth concept inspired by the “cradle of life,” featuring sweeping curves and sloping architectural lines that formed a welcoming, cohesive environment. The design supported purposeful engagement with Ferring’s cross-functional teams—from Medical and Commercial to Government Affairs—while visually reinforcing the company’s commitment to advancing fertility care. 

Throughout the space, Ferring’s three guiding pillars—Changing the Conversation, Navigating the Journey, and Pioneering in Practice—were woven into the storytelling, highlighting the company’s dedication to improving access, outcomes, and support for diverse family-building journeys. A standout feature, the Seeds of Possibility wall, invited attendees to share ideas for transforming fertility care. What emerged was something even more powerful: deeply personal reflections on how fertility medicine had shaped their careers and lives. Guests placed more than 360 handmade paper “flowers” embedded with wildflower seeds onto the wall, creating a moving tribute to the many paths to parenthood. These flowers will later be planted at Ferring’s U.S. headquarters in New Jersey—serving as a living symbol of growth, hope, and the continued advancement of fertility care. 

THE IMPACT 

Ferring Pharmaceuticals, in collaboration with Jack Morton, successfully transformed the traditional booth experience. The unexpected emotional resonance of the “Seeds of Possibility” wall exceeded Ferring’s expectations, leaving a lasting impression on attendees and creating a unique narrative within the fertility community. This case study illustrates the power of experiential marketing to illicit emotions, engage audiences, and ultimately achieve meaningful results. 

“It has been a pleasure working with Jack Morton and we value your partnership over the last several months to help make this year’s ASRM the very best one yet! The booth and everything looked great, and you and your team kept everything running smoothly all week long!” 

-Associate Director, Marketing – Reproductive Medicine & Maternal Health