Eye-catching pop-up experience
Moving the company from hard to pronounce to hard to ignore
With a hard to pronounce name and low brand awareness, the client found category leadership under threat from competitors. We partnered to create an eye-catching pop-up experience to build relationships and educate hospital administrators and surgical staff on the company’s scientific and economic value proposition across their wound care portfolio. In total, the pop-up tour had over 750 attendees. The photobooth took 360 photos, including group selfies. The true value sticker boards had over 450 stickers added. The pop-up tour moved the company from hard to pronounce to hard to ignore.
Product: Wound care portfolio
Assignment: 3 city customer roadshow
Audience: Hospital procurement and surgical staff