ESVD 2025 Booth
A booth to make your tail wag.
Every year, the European Society of Veterinary Dermatology partners with the European College of Veterinary Dermatology to host the ESVD Congress, in Bilbao, As a leader in veterinary dermatology, we partnered with Zoetis to bring a bold, original idea to life: “Zoe” the dog, a brand-new mascot we designed to embody the brand’s leader of the pack identity in veterinary dermatology. The 388 ft² booth featured an open, inviting layout that put Zoe at the center, anchored by a striking two-meter LED-lit sculpture that captured attention and showcased the brand’s playful, confident spirit.
The space delivered a premium visitor experience, with locally sourced jamón and beer, and branded coffee served in reusable cups, highlighting Zoetis’ commitment to sustainability. Engaging giveaways, including tennis balls and paw-print sticky notes, complemented the design and created memorable interactions. We also hosted a breakfast symposium for 150 delegates, providing a dynamic forum to share insights and strengthen relationships.
More than a booth, this was a vibrant, creative brand experience – one that celebrates innovation, design expertise, and sustainability. Zoe continues to live on, proudly located at Zoetis’ HQ in Spain and will be featured at other congresses, symbolizing the brand’s leadership in the veterinary community.