Comprehensive Launch Experience

Client: Global Pharma Giant

An eight-year journey advancing endocrinology therapy

Comprehensive Launch Experience

Designing and creating more than 50 experiences for a multitude of audiences

Over the last eight years, we partnered with this client on its Type 2 Diabetes brand. From the initial product launch to a recent new indication, we developed and delivered a launch meeting, POA, and national sales meeting experiences supported by comprehensive sales training and train-the-trainer programs. To date, we have delivered over 50 events, including launches for three new indications and two combination therapies. We’ve designed and created experiences, including the creation and approval of content for global and U.S. audiences, HCP’s, leadership, media, KOL’s and speakers, fields sales organization, and training teams.

  • Therapeutic Area: Endocrinology
  • Disease State: Type-2 Diabetes
  • Product or Drug Class: SGLT2 Inhibitor
  • Assignment: Pharmaceutical launch meeting
  • Audience: Global marketers and sales