Coachella: Scientific Storytelling for Gen Z Festival Goers

We put this skincare and suncare brand’s scientific formulations center stage at Coachella with a multi-sensory, science-first experience and sponsorship activation. The attendee journey led visitors through the life-sized Dynamic Barrier and Cellular Activity layers of skin to show how our client’s products protected against Coachella’s desert environment (UV, sweat, low humidity, and beyond). Afterwards, visitors entered our restorative product lab where brand scientists answered questions about brand technology, resources, and products.  Every detail, product placement, and message was designed to reinforce the brand’s “point of difference” and demonstrate why the skincare brand was the perfect match for Coachella. 

In addition to the educational yet Instagrammable experience, we designed and installed sunscreen dispensers throughout the festival grounds. Over 1,700 fluid ounces of sunscreen were distributed in the first weekend, providing festivalgoers with convenient access to sun protection. 

On-site, we saw over 14K festivalgoers through the activation, sampling over 600 products and completing 720 personalized skin assessments. Outside the festival walls, the activation garnered 38.3K unique landing page views and 468M+ impressions on Instagram, resulting in a 28K+ Instagram follower growth and 35.3M TikTok views. The cherry on top? Product sales reached their highest-ever peak, increasing at record levels.