Acorda Therapeutics at AAN
Created to launch a brand
When Acorda chose the American Academy of Neurology (AAN) expo as the stage to debut its new medication, the moment marked a defining step for the company’s future. Partnering with Jack Morton, the goal was to create an exhibit that would capture attention, spark engagement, and confidently introduce the brand to the neurology community. The design centered around a dramatic sail-like structure visible from across the show floor—serving as both a striking brand icon and a powerful visual beacon that drew attendees into the 26.3’ x 20’ space.
Inside the exhibit, sculptural elements inspired by the brand logo and precision lighting created a welcoming, elevated environment. Interactive engagement drove the experience, with attendees participating in a quiz game displayed on two 80-inch LED screens to test their knowledge through product-focused questions. RFID-enabled touchpoints and interactive kiosks delivered personalized interactions while capturing valuable insights into each visitor’s journey. The result was a bold, technology-driven launch platform that positioned Acorda’s new medication with confidence and impact.
THE IMPACT
The success of the experience at ANN garnered Acorda and Jack Morton a Silver Stevie® Award for Exhibition Experience from the American Business Awards® for Brand & Experiences.
Employing dramatic design elements, lighting effects, and interactive experiences our exhibit educated attendees and empowered us to collect valuable information. In doing so, Jack Morton and Acorda Therapeutics created a bridge that guided guests from curious to knowledgeable and helped set a course from brand debut to company success.