Newsroom
June 11th, 2024
Recognized as the only experiential agency among top healthcare marketing firms in North America
NEW YORK, June 11, 2024 — Jack Health, the global brand experience agency purpose-built to bring an “experience first” approach to healthcare marketing, announced today that it has been named to the MM+M Agency 100, the annual ranking of the industry’s top healthcare marketing firms, based on North American revenue.
The MM+M Agency 100 is compiled by the editors of Medical, Marketing + Media (MM+M), the premier media brand for the healthcare marketing industry, from questionnaires submitted by the companies themselves. The list showcases the diversity and dynamism of the healthcare marketing sector, highlighting the agencies that are leading the way in creativity, innovation, and growth.
“We were thrilled when MM+M named us ‘Ones to Watch’ last year after just two years of operation as Jack Health, and now we are beyond proud – not only to have officially made our debut on MM+M’s Agency 100, but also to be the only experiential agency on the list,” said Nigel Downer, SVP and Head of Jack Health US. “This recognition is a testament to the amazing work our team has done to create extraordinary brand experiences for our clients across the healthcare spectrum, from patients and HCPs to B2B and internal audiences.”
Born out of global brand experience leader Jack Morton, Jack Health combines the world-class strategy and creative teams that are leading extraordinary experiential work for the likes of Google, TikTok, Meta, and AirBnB with the specialty expertise needed to create and deliver experiences of that quality in a regulated space like healthcare.
“We believe that we can help healthcare brands leverage the power of brand experience to build more meaningful relationships with the audiences that are most important to them – patients, healthcare providers, and even their own employees,” added Jo Hull, SVP, Head of Jack Health EMEA. “We’re on a mission to create the most talked-about brand experiences in healthcare, and we’re just getting started.”
Some of the recent initiatives that Jack Health is most proud of include:
- Helping Neutrogena make its debut as the official skin and suncare sponsor at Coachella. In addition to installing sunscreen dispensers throughout the festival grounds and distributing more than 1,700 Fl oz of sunscreen in the first weekend, Jack Health created a sensory, science-first experience that highlighted the Neutrogena’s scientific formulations.
- Launching CooperVision USA’s MiSight 1 Day, a children’s contact lens that can correct blurry vision and prevent worsening myopia. Jack Health showed families how to take vision to new heights through interactive activities, prizes, expert advice from local eye care professionals, and complimentary rides on a Ferris wheel where families experienced what myopia progression could look like with a custom viewfinder.
- Developing a comprehensive media campaign and supporting content for Upstream, a nonprofit organization that’s mission is to ensure that equitable, patient-centered contraceptive care is basic healthcare.
- Celebrating Pfizer’s 175th anniversary with an immersive multi-media installation at the company’s New York headquarters that showcased the company’s history, achievements, and vision for the future.
“Jack Health is a shining example of how brand experiences can transform healthcare marketing,” said Craig Millon, co-president of Jack Morton. “We are incredibly proud of the Jack Health team, the work they have done, and the impact they have made in the industry and beyond. We look forward to seeing them continue to grow and innovate as part of the Jack Morton family.”
About Jack Health
Jack Health is a specialist healthcare practice dedicated exclusively to creating extraordinary brand experiences – live, virtual or hybrid– in the pharma and healthcare sector. Launched in 2021, Jack Health works with several of the top 10 pharmaceutical companies in the world as well as leading biotech, medical device, pharmaceutical and wellness brands. Jack Health is part of Jack Morton, the global brand experience agency known for 80+ years of creating extraordinary events and experiences. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jack-health.com and www.jackmorton.com.