Jack Health Blog
February 6th, 2024 By Nigel Downer
Healthcare marketers typically have no shortage of congresses and events to attend each year. Whether you and your brand are going to ASCO, ASH, HIMSS or any one of the hundreds of therapeutic area congresses, there are plenty to keep you plugged in to your competitors’ activities, connected to your key stakeholders, and telling your brand’s story. All while racking up those hotel points and airline miles (get that elite status!).
But where should healthcare marketers be going to up their development? What events should be on your radar to inspire you, to build your network, and force you to think a bit differently than you have in the past?
Here are three events healthcare marketers should be circling on their calendars:
Searching for inspiration? Head to Austin for SXSW.
Fusing music, film, technology, and culture, SXSW is simultaneously tons of fun, creatively refreshing (even for non-creatives like me), and completely overwhelming. It’s good for the soul and, for healthcare marketers, can provide an injection of fresh thinking.
As in past years, the Advertising and Brand Experience track and the Health and Med Tech track both take place from March 8-12, making a strong case for why healthcare marketers should attend. The overlap allows you to curate an agenda that’s highly relevant and topical to healthcare, while also widening the aperture to explore and draw inspiration from other industries.
Healthcare marketers looking to expand their playbooks can connect with bright industry minds, learn from others in some unexpected ways, and bring something new back to their teams, head to SXSW in March.
- March 8-16
- Austin, TX
Take a bite out of the marketing mix (and the Big Apple) at MM+M Transform
There are many healthcare conferences out there, but how many are focused on healthcare marketing? That’s why MM+M’s annual Transform conference in April is a gem. With its one-day program (in and out same day if you need to) and convenient location in NYC, Transform draws attendees from many of pharma and biotech’s northeast corridor organizations. It’s small, intimate, and always topical.
This years’ program is designed to “explore the intersectionality of three essential constituencies: patients, providers, and payers. It will assess the myriad challenges and opportunities facing all three groups, including AI’s sudden ascent and the greater need for the empathetic use of technology.”
Keynoting this year is Aneil Batra, Vice President and Head of Obesity Portfolio at Novo Nordisk. I hear that portfolio is doing OK these days…
The rest of the agenda is still being filled and it’s updating rapidly. Head to NY in April for a great day of networking and lively discussion amongst peers.
- April 3
- New York, NY
Looking for the “CES of healthcare”? Make your way to HLTH in Las Vegas
After the summer stretch, it’s time to get in one more shot of inspiration and education and for this one, we’re heading out west in October.
From its Las Vegas location to its startup heavy attendance and programming, HLTH shares quite a few similarities with CES. But is it fair to call HLTH the “CES of healthcare”?
HLTH positions itself as a platform to bring together the entire health ecosystem to focus on health innovation and transformation. Attendees truly cover the spectrum of health and wellness. Tech startups, hospital systems, life sciences and pharma, payers and insurers, associations, and non-profits – they all come to play and that’s part of the magic.
It is evident in HLTH’s programming and people that they are celebrating both the challenges and the opportunities we have ahead of us. HLTH is building a strong community beyond flagship event, and healthcare marketers looking to make connections across different segments of the industry will benefit from attending.
So, is it the “CES of healthcare”? Maybe. Unlike CES, HLTH and most of its attendees are firmly rooted in B2B. But, like CES, it’s becoming a destination where the industry goes to inspire, improve, and elevate itself.
- October 20 – 23
- Las Vegas, NV
- June 17-29
There you have it – these are the three events I encourage all healthcare marketers to attend this year. As you navigate healthcare marketing in 2024, these events stand out as catalysts for innovation, networking, and fresh perspectives that you are sure to bring back insights that will reshape your marketing playbook.